Our Why

The African “Budget Hotels Industry" is highly fragmented and unstructured with thousands of properties remaining offline and undiscovered. Travellers are often shocked with the lack of infrastructure available, and the quality of service offered at most of these hotels in dire of modernization. 

The high rates of the major international hotel brands do not leave many options for the average middle-class African nor for the new generation of international travellers visiting Africa. Both prioritise cost-effectiveness without compromising too much on comfort and convenience. 

SIA is a Tech-Driven Hospitality Brand that operates in the accommodation and hospitality sector, offering a chain of budget hotels across multiple African cities.

We connect travellers with quality-assured hotels at affordable prices while transforming underperforming hotels into thriving, digitally enabled businesses.